AARP Rewards

AARP is a nonprofit, nonpartisan organization that empowers people to choose how they live as they age. AARP Rewards is their gamified learning platform designed to help people prepare for whatever life has ahead, from fitness to retirement and money management. AARP Rewards participants complete activities, watch videos, take quizzes and more to learn and to earn points. They can then redeem these points for rewards like local deals, discounted gift cards, charitable donations, and more.

AARP Rewards activity cards and points badges

Project 1 | Extra Credit Lessons & Rewards Catalog

Project Summary

Enhance the extra credit lessons—or thematically grouped activities that the user completes to earn points—and the experience of viewing and redeeming those points in the AARP Rewards catalog.

Project Timeline

3 Months | May 2020 - July 2020


Concept screens for the rewards catalog
 

Specification Document Samples


Project 2 | AARP Fitness

Project Summary

Create a pilot program that aims for participants to develop a habit of 150 minutes of moderate aerobic activity per week, plus muscle-building activity two days per week. Using the foundation of AARP Rewards already allowing users to sync fitness trackers to earn points for weekly activity, AARP Rewards will offer a program based on the US Dept. of Health and Human Services guidelines that helps participants build a healthy fitness habit through 6 phases: learning, stock taking, goal setting, plan making, habit formation, and goal resetting.

Project Timeline

3 Months | August 2020 - October 2020


Fitness program user journey

Mapping out the journey of someone joining and onboarding into the fitness program

Exploring different states of the fitness goal progress tracker

Testing the dashboard state variations